The next step after getting the site published and optimized is to install a traffic analysis tool to track the visits and the users’ behaviors on the site. We use Google Analytics integrated with our control panel to do that. GA can provide a wide array of information about how your site is viewed by your customers and potential buyers. Where are they coming from? What sites send most visitors to us? How long users stay on our site? Which keywords brought them to us? These are just a few questions that GA can answer.